Product reviews are important because they:

Boost sales Increase trust and loyalty
Give customers insights into your product
Can help improve customer service and product quality
Are great social proof Can improve your search engine ranking
Are a great marketing tool for your business

To view the product reviews, go to Vendor Central > Reviews.

Only those who ordered your products can leave a product review. This ensures that the product reviews posted are authentic.
Product reviews can also be viewed in Order List (Vendor Central > Payments).